These days, the best form of marketing includes spending a lot of time on social media. You need social interaction in order to build relationships and get leads. If you haven’t utilised social media in business today, here are a few ideas to get you started:
These days, it’s almost mandatory for companies to own a blog. These blogs should revolve around what the company has to offer. Still, the content should provide valuable information to the targeted audience.
2.Encourage your followers to share those blog posts.
In order to get more visitors on your website, you have to share those content to as many people as possible. To encourage your readers to share them, include buttons that will allow them to like, pin, or tweet them.
3.Make your social media content worth-sharing.
Before you post anything on Facebook or even on other platforms, consider the fact that people will only share them if they provide value. So ask yourself before publishing anything, “Will people click their like button for this?”
4.Reinforce your brand.
There are different avenues when you can brand your social media pages. Start by setting up a profile photo that is uniform for all networks you have. Then if you are active on Facebook, use your Timeline to help the brand stand out from the rest.
5.Build an app.
Many companies these days have a dedicated Facebook application for their brand. An app is an ideal way for your customers to explore everything you have to offer. This is a nice strategy for online magazines and even huge retailers.
6.Make infographics and creative images.
If you want to get noticed, start with creating a visual content. Many people would rather watch a video than read an entire piece of information.
7.Keep your pages in-line with your company’s goals and objectives.
All your platforms should be a clear representation of what you really want to achieve in business. Make it memorable for your visitors by making your pages as personalized as possible.
8.Use the right words when describing your profile.
If you are on LinkedIn, people will likely discover you when they type a certain keyword and you come up as a result. This is why it’s important to learn the basics of SEO.
9.Promote on business.
This is the best platform for sharing graphics and infographics. If you still have not created graphics for your blog posts, maybe now is the time to do so. There are apps that let you do this without a hassle. This includes Canva, if you are not knowledgeable enough with PhotoShop.
10.Take the Facebook Open Graph to the next level.
Traditionally, people will only see the description and title when someone shares a certain product on Facebook. Now, these posts can be accompanied by a video and that’s possible through the Facebook Open Graph.
There you have it! As you can see, social media has the tendency to be overwhelming especially if you are just beginning to explore it. But don’t worry because there are so many resources on the Internet that can guide you along the way.